TY  - BOOK
AU  - Ferrell, O. C
AU  - Robicheaux, Robert A
TI  - Marketing
AV  - HF 5415.13 Rob 
PY  - 1977///]
CY  - London
PB  - Houghton Mifflin
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--CONGRESSES
ER  -