Baker, Michael John <br/><br/>
Marketing 
 theory and practice 

 - 2nd.ed 
 - London  Macmillan  1983 
 - xiv, 426p. : ill 
<br/><br/><label>ISBN: </label>0333353994 
<br/><br/><label>LC Class. No.: </label>HF 5415 Mar