TY  - BOOK
AU  - Jack, Gavin
AU  - Ellis, Nick
AU  - Higgins, Matthew
AU  - Fitchett, James
TI  - Marketing: a critical textbook
SN  - 9781848608788
AV  - HF 5415 Mar 
PY  - 2011///
CY  - London
PB  - SAGE Publications Ltd
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--CASE STUDIES
N1  - Includes bibliographical references
ER  -