Cunningham, William Hughes <br/><br/>
Marketing: a managerial approach 

 - Cincinnati, Ohio:  South-western Pub. Co  1981 
 - x, 662p. : ill. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0538191007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Cun