TY  - BOOK
AU  - Cunningham, William Hughes
AU  - Cunningham, Isabella C. M
TI  - Marketing: a managerial approach
SN  - 0538191007
AV  - HF 5415.13 Cun 
PY  - 1981///
CY  - Cincinnati, Ohio
PB  - South-western Pub. Co
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
KW  - MARKETING--MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -