Marsterson, Rosalind <br/><br/>
Marketing: an introduction. (2nd ed.) 
By Rosalind Masterson and David Pickton 
 - 2nd ed. 
 - London  McGraw-Hill  2010 
 - xviii, 508p.: ill. 
<br/><br/><label>ISBN: </label>9781849205719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Mas