TY  - BOOK
AU  - Marsterson, Rosalind
AU  - Pickton, David
TI  - Marketing: an introduction. (2nd ed.)
SN  - 9781849205719
AV  - HF 5415 Mas 
PY  - 2010///
CY  - London
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -