Pride, William M <br/><br/>
Marketing: basic concepts and decisions 

 - London:  Houghton Mifflin  1977 
 - xix, 594p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--STUDY AND TEACHING<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Pri