TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O. C
TI  - Marketing: basic concepts and decisions
AV  - HF 5415.13 Pri 
PY  - 1977///
CY  - London
PB  - Houghton Mifflin
KW  - MARKETING--STUDY AND TEACHING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -