@book{82630,
	author = {Coughlan, Anne T and Stern, Louis W},
	title = {Marketing channels. -- 5th ed.},
	publisher = {FT Prentice-Hall},
	year = {1996},
	address = {New Delhi},
	edition = {5th ed.},
	note = {SB LIBRARY HAS 37 COPIES}
}