Coughlan, Anne T creator Stern, Louis W El-Ansary, Adel I text New Delhi FT Prentice-Hall 1996 5th ed. monographic xiv, 576p. : ill. Louis W. Stern; Adel I. El-Ansary; Anne T. Coughlan SB LIBRARY HAS 37 COPIES Marketing channels MARKETING--MANAGEMENT--CASE STUDIES HF 5415.129 Ste 8120311493 081009