Fill, Chris <br/><br/>
Marketing communications 
 contexts, strategies, and applications 

 - 3rd edition 
 - London  Pearson  2002 
 - xxxii, 790p. : ill. 
<br/><br/><label>ISBN: </label>0273655000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.123 Fil