TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications
SN  - 0273655000
AV  - HF 5415.123 Fil 
PY  - 2002///
CY  - London
PB  - Pearson
KW  - Marketing channels
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - COMMUNICATION IN MARKETING
ER  -