Dibb, Sally <br/><br/>
Marketing: concepts and strategies 
by Sally, Dibbs...[and others] 
 - 3rd ed. 
 - Boston  Houghton Mifflin Company  1997 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING STRATEGIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Mar