TY  - BOOK
AU  - Dibb, Sally
TI  - Marketing: concepts and strategies
SN  - 0395790050
AV  - HF 5415 Mar 
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING STRATEGIES
ER  -