Pride, William M <br/><br/>
Marketing: concepts and strategies. -- 5th ed. 
by Sally Dibb; [and others] 
 - 5th ed. 
 - New York:  Houghton Mifflin Company  2006 
 - xviii, 878p.: ill. 
<br/><br/> Donated by Counsellor Kang'ombe 
<br/><br/><label>ISBN: </label>061853203x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING STRATEGIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Mar