TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O. C
AU  - Dibb, Sally
AU  - Simkin, Lyndon
TI  - Marketing: concepts and strategies. -- 5th ed
SN  - 061853203x
AV  - HF 5415 Mar 
PY  - 2006///
CY  - New York
PB  - Houghton Mifflin Company
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING STRATEGIES
N1  - Donated by Counsellor Kang'ombe
ER  -