Hisrich, Robert D <br/><br/>
Marketing decisions for new mature products: planning development, and control 

 - Columbus, Ohio:  Charles E. Merill  1984 
 - xii, 424p. : ill. 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>067520092x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEW PRODUCTS<br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.15 His