TY  - BOOK
AU  - Hisrich, Robert D
AU  - Peters, Michael P
TI  - Marketing decisions for new mature products: planning development, and control
SN  - 067520092x
AV  - HF 5415.15 His 
PY  - 1984///
CY  - Columbus, Ohio
PB  - Charles E. Merill
KW  - NEW PRODUCTS
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographies and index
ER  -