TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing essentials
SN  - 0135572320
AV  - HF 5415 Kot 
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -