Kotler, Philip

Marketing for nonprofit organizations - 2nd. ed. - Englewood Cliffs, N.J. Prentice-Hall 1982 - xv, 528 p. : ill. - The Prentice-Hall series in marketing .

Bibliography.

0135561426


MARKETING--MANAGEMENT--CASE STUDIES
NONPROFIT ORGANIZATIONS--UNITED STATES--MARKETING
NONPROFIT ORGANIZATIONS--UNITED STATES--MARKETING--CASE STUDIES

HF 5415 Kot