TY  - BOOK
AU  - Perreault, William D
AU  - Mason, Charlotte H
TI  - The marketing game!: student software and multimedia tutorials( 3rd ed). 
SN  - 0072512326
AV  - CD/HF 5415.135 Mas 
PY  - 2002///
CY  - 
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--DECISION MAKING
ER  -