Middleton, Victor T. C <br/><br/>
Marketing in travel and tourism 

 - 3rd ed. 
 - Oxford  Butterworth-Heinemann  2001 
 - xxii, 487 p. : ill. 
<br/><br/> Includes bibliographical references (p. [469]-474) and index. 
<br/><br/><label>ISBN: </label>0750644710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM<br/>TOURISM--MARKETING<br/>TOURIST TRADE--MARKETING
<br/><br/><label>LC Class. No.: </label>G 155 Mid