Parsons, Leonard J <br/><br/>
Marketing management 
 text and cases 

 - 7th ed. 
 - Hoboken, NJ  John Wiley and Sons  2000. 
 - xii, 707p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0471332380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Dal