TY  - BOOK
AU  - Parsons, Leonard J
AU  - Dalrymple, Douglas J
TI  - Marketing management
SN  - 0471332380
AV  - HF 5415.13 Dal 
PY  - 2000///
CY  - Hoboken, NJ
PB  - John Wiley and Sons
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -