Peter, J. Paul <br/><br/>
Marketing management 
 knowledge and skills 

 - 7th edition 
 - New York  McGraw-Hill  2004 
 - xix,876p.; ill. 
<br/><br/><label>ISBN: </label>0072552174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Pet