TY  - BOOK
AU  - Peter, J. Paul
TI  - Marketing management
SN  - 0072552174
AV  - HF 5415.13 Pet 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -