Kotler, Philip <br/><br/>
Marketing management (8th Ed.) 
 analysis, planning, implementation, and control 

 - 8th ed 
 - Englewood Cliffs, N.J.  FT Prentice-Hall  1994 
 - xxix, 801p. : ill. 
<br/><br/><label>ISBN: </label>0137228511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Kot