TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management (8th Ed.)
SN  - 0137228511
AV  - HF 5415.13 Kot 
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - FT Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -