Kotler, Philip <br/><br/>
Marketing management: analysis, planning and control. (3rd ed.) 

 - 3rd ed. 
 - Englewood Cliffs, N.J.:  Prentice-Hall  1976 
 - xi, 529p. : ill. 
<br/><br/><label>ISBN: </label>0135579597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Kot