TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning and control. (3rd ed.)
SN  - 0135579597
AV  - HF 5415.13 Kot 
PY  - 1976///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -