TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, and control. (4th ed.)
SN  - 0135579759
AV  - HF 5415.13 Kot 
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - FT Prentice-Hall
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -