Kotler, Philip <br/><br/>
Marketing management:  analysis, planning, implementation, and control. -- 7th ed. 

 - 7th ed. 
 - Englewood Cliffs, N.J.:  Prentice-Hall  1991 
 - xxvi, 756p. : ill. 
<br/><br/><label>ISBN: </label>0135634792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Kot