Fletcher, Keith <br/><br/>
Marketing management and information technology 

 - New York  FT Prentice-Hall  1990 
 - xii, 364p. : ill 
<br/><br/><label>ISBN: </label>0135565073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INFORMATION TECHNOLOGY<br/>MARKETING--MANAGEMENT--DATA PROCESSING<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Fle