TY  - BOOK
AU  - Fletcher, Keith
TI  - Marketing management and information technology
SN  - 0135565073
AV  - HF 5415.13 Fle 
PY  - 1990///
CY  - New York
PB  - FT Prentice-Hall
KW  - INFORMATION TECHNOLOGY
KW  - MARKETING--MANAGEMENT--DATA PROCESSING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -