Peter, J. Paul <br/><br/>
Marketing management: knowledge and skills.-- 8th ed. 
by J. Paul Peter and James H. Donnelly 
 - 8th. ed. 
 - New York:  McGraw - Hill/Irwin  2007 
 - xvii, 813p.: ill 
<br/><br/><label>ISBN: </label>9780073137636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Pet