TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H
TI  - Marketing management: knowledge and skills.-- 8th ed
SN  - 9780073137636
AV  - HF 5415.13 Pet 
PY  - 2007///
CY  - New York
PB  - McGraw - Hill/Irwin
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING MANAGEMENT--CASE STUDIES
ER  -