Jain, Subhash C <br/><br/>
Marketing planning and strategy 

 - Cincinnati  South-Western Publishing  1981 
 - xiv, 652p. : ill. 
<br/><br/><label>ISBN: </label>0538191201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Jai