TY  - BOOK
AU  - McDonald, Malcolm H. B
TI  - Marketing plans
SN  - 075062213X
AV  - HF 5415.13 Mac 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--PLANNING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -