McDonald, Malcolm <br/><br/>
Marketing plans: how to prepare them, how to use them 

 - 5th ed. 
 - Oxford:  Butterworth-Heinemann  2002 
 - xix, 630p.: ill. 
 - The marketing series. Professional development  Marketing series (London, England). Professional development. .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index. 
<br/><br/><label>ISBN: </label>0750656255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PLANNING<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mac