TY  - BOOK
AU  - McDonald, Malcolm
ED  - CAM Foundation
TI  - Marketing plans: how to prepare them, how to use them
T2  - The marketing series. Professional development
SN  - 0750656255
AV  - HF 5415.13 Mac 
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--PLANNING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
N1  - "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index
UR  - http://www.loc.gov/catdir/toc/els051/2004556468.html
UR  - http://www.loc.gov/catdir/description/els051/2004556468.html
ER  -