Kress, George <br/><br/>
Marketing research 

 - 2nd ed. 
 - Reston, Virginia  Reston  1982 
 - xiv, 427p. : ill. 
<br/><br/><label>ISBN: </label>0835942694 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Kre