00327nam a2200133 a 4500008004100000020001500041050001800056100001800074245002300092250001200115260003500127300002200162350000900184120416s1982    ||||||||||||||||| ||    u  a0835942694  aHF 5415.2 Kre  aKress, George10aMarketing research  a2nd ed.  aReston, VirginiabRestonc1982  axiv, 427p. : ill.  a0.00