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  <titleInfo>
    <title>Marketing research</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kress, George</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Reston, Virginia</placeTerm>
    </place>
    <publisher>Reston</publisher>
    <dateIssued>1982</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xiv, 427p. : ill.</extent>
  </physicalDescription>
  <classification authority="lcc">HF 5415.2 Kre</classification>
  <identifier type="isbn">0835942694</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">120416</recordCreationDate>
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