Aaker, David A <br/><br/>
Marketing research. (4th ed.) 

 - 4th ed. 
 - New York :  John Wiley and Sons  1990 
 - xiv, 739, [29] p. : ill. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471613517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Aak