Dodge, H. Robert <br/><br/>
Marketing research. (4th ed.) 

 - 4th ed. 
 - Columbus, Ohio :  Charles E. Merill  1982 
 - viii, 530 p. : ill. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0675098475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>SELLING
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Dod