TY  - BOOK
AU  - Dodge, H. Robert
AU  - Klompmaker, Jay E
AU  - Kurtz, David L
AU  - Rink, David
TI  - Marketing research. (4th ed.)
SN  - 0675098475
AV  - HF 5415.2 Dod 
PY  - 1982///
CY  - Columbus, Ohio
PB  - Charles E. Merill
KW  - MARKETING RESEARCH
KW  - SELLING
N1  - Includes bibliographical references
ER  -