Brown, Rex V <br/><br/>
Marketing research and information systems 
 text and cases 

 - London  McGraw-Hill  1969 
 - xii, 788p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT INFORMATION SYSTEMS<br/>MARKETING--MANAGEMENT<br/>MARKETING RESEARCH<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Buz