TY  - BOOK
AU  - Brown, Rex V
AU  - Buzzell, Robert Dow
TI  - Marketing research and information systems
AV  - HF 5415.13 Buz 
PY  - 1969///
CY  - London
PB  - McGraw-Hill
KW  - MANAGEMENT INFORMATION SYSTEMS
KW  - MARKETING--MANAGEMENT
KW  - MARKETING RESEARCH
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -