Tull, Donald S <br/><br/>
Marketing research : measurement & method : a text with cases / 

 - 5th ed. 
 - New York:  Macmillan  1990 
 - xxii, 836p. : ill. 
 - The Macmillan series in marketing .
<br/><br/><label>ISBN: </label>0024218219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING RESEARCH--CASE STUDIES<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Tul